GS1 Asia Pacific Regional Forum 2025
Tan Sri Dato' Soh Thian Lai, President of FMM/Chairman of GS1 Malaysia, actively participated and engaged in the GS1 Asia Pacific Regional Forum 2025.
Tan Sri Dato' Soh Thian Lai, President of FMM/Chairman of GS1 Malaysia exchanged strategic insights with Mr Renaud de Barbuat, GS1 President and Global CEO at the GS1 Asia Pacific Regional Forum 2025.
How Unauthorised Numbers* Undermine the Integrity of GS1 Standards
(Unauthorised Numbers = barcode numbers not issued or allocated directly by GS1)
GS1 is the only authorised organisation to allocate GS1 GTIN-13, GTIN-14, GTIN-8, GTIN-12, EAN-13, ITF-14, UPC-A and UPC-E barcodes. Therefore, barcode numbers offered by unauthorized barcode resellers are unrecognised & unverifiable identifiers that are NOT part of GS1's System of Standards, undermining the integrity, uniqueness and ubiquity of the GS1 System and Identification.
Examples of unauthorised resellers:
• Barcode Savers
• Hani of OEM Group (+6011-****8380)
GS1 Malaysia Collaborates with Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup (KPDN) on Unauthorised Numbers and Resellers

GS1 Malaysia is a Strategic Partner of KPDN, awarded under the Program Transformasi Produk dan Pengedaran Berkesan – Access to Retail.
We collaborate closely with KPDN to promote the "Love Malaysia, Buy Made-in-Malaysia Products" Initiative, and to protect your brand against unauthorised barcodes, such as by providing access to trusted product data repositories for validation, authentication and market access.
If in doubt over a product's authenticity, contact KPDN via their E-Aduan for assistance:
- Portal E-Aduan.KPDN: https://eaduan.kpdn.gov.my
- Email: e-aduan@kpdn.gov.my
- Call Centre: 1-800-886-800
- WhatsApp: 019-848 8000
- Operations Room (HQ): 03-8882 6088 / 6245
Alternatively, you can perform a Self Check by using GS1 Malaysia's VbG Search Portal to audit and validate authorised GS1 Barcode Numbers 24/7.






