Artificial intelligence (AI) is transforming the way industries engage with consumers and patients, comply with regulations, optimise supply chains and bring products to market more efficiently. For organisations that produce, move and sell goods, AI brings new levels of speed, personalisation and operational efficiency. Yet the true power of AI depends on one essential element: the quality and trustworthiness of the data it uses.
At this intersection of consumer engagement, regulatory compliance and digital disruption, the role of GS1 as a global standards organisation is more crucial than ever. Industries across the world continue to rely on GS1 to provide the foundations needed for interoperability, trust and data integrity.
Building on a Legacy of Global Standards
GS1 has always been committed to creating a common language for business. More than fifty years ago, the invention of the barcode revolutionised product identification and enabled faster, more accurate and more efficient retail operations worldwide.
Today, that same spirit of innovation guides our journey into an AI-powered era. As AI becomes embedded in every part of the value chain, GS1 continues to advance its standards to ensure that the digital future is built on trust, consistency and collaboration—principles that have made the barcode universal.
Data as the Foundation of Trust in an AI World
In an AI-driven environment, data is the currency of engagement, collaboration and compliance. However, trusted data is the currency of confidence—regulators, businesses and consumers depend on proof of data accuracy, provenance and integrity.
Raw data alone is not enough. Only structured, interoperable and high-quality data can unlock AI’s full potential. This is where GS1 plays a vital role.
GS1’s foundations—trusted identification, trusted data, and the interoperable industry solutions built upon these standards—sit at the centre of this transformation. They enable AI systems to operate reliably, responsibly and at scale, ensuring value is delivered to consumers, regulators and businesses alike.
Together, we are building a future where AI strengthens transparency, enhances safety, and connects industries through data that the world can trust.