GS1 Standards Are Used By The World's Largest Retailers


The use of GS1 barcode numbers or keys has recently been preferred and in some cases, required, for sellers using many of the world’s leading online marketplaces, by virtue of being globally recognized.

Our solution partners can help you turn your numbers into barcodes. You can also leverage the GS1 standards & keys to access a wide range of consulting services.


If you would like assistance on how to fully make use of GS1 Standards & Keys, we provide several free briefings and trainings for our members.

Below please find a list of online marketplaces that have partnered with GS1: is an ecosystem of platforms that connects buyers and suppliers worldwide, serving “millions of buyers and suppliers around the world.” Their mission is to is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently. [1].

On GS1 standards & keys: In October 2016, Alibaba Group, GS1 and GS1 China announced that they will work together to standardise product information for the benefit of all supply chain participants, including consumers. Brand owners are now invited by Alibaba to adopt GS1 standards for product information management and use the Global Trade Item Number (GTIN) for uniquely identifying their products in global eCommerce. Read more  


Alibaba Group - A GS1 Australia success story - watch video

Alibaba supplier letter - download

Alibaba receiving product information via National Product Catalogue - learn more

Target Data Set for Alibaba - download

National Product Catalogue - learn more

Press release - Alibaba signs MoU with GS1 Australia for the benefit of Australian businesses - learn more

EWTP finds first overseas base - learn more 

Case studies - coming soon

Upcoming events - coming soon

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Amazon Marketplace is an e-commerce platform owned and operated by It enables third-party sellers to sell new and used offerings on's fixed-price online marketplace, alongside Amazon's regular offerings.

Using Amazon Marketplace, third-party sellers gain access to Amazon's customer base, and Amazon expands the offerings on its site without having to invest in additional inventory. Customers gain access to additional offerings, increased competition, and the ability to purchase from third-party sellers. 

Coming Soon: Learn how GS1 Australia is supporting Amazon Australia’s operations.

On GS1 standards & keys: For most product categories, sellers are required to use standardised GS1 system product identifiers. Read more

Selling on Amazon? Tips from GS1 Australia

Need Product Photography?

Our imaging service meets all Amazon imaging specifications.

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eBay Inc. is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, they connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume. [2]

On GS1 standards & keys: eBay states that GTINs are one of the required product identifiers mandatory for listing within specified categories. Read more




Google Shopping is “a Google service … which allows users to search for products on online shopping websites and compare prices between different vendors.” [3]

On GS1 standards & keys: Valid GTINs are required for all Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, UK and the US. Read more 


The Google Manufacturer Centre enables brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Thousands of brands have taken advantage of this tool to best represent their products to shoppers, to access unique analytics and insights -- and ultimately -- to improve the performance of Shopping ads featuring their products. [4] Read more

On GS1 standards & keys: Using a globally recognised unique identifier (like GS1 GTINS) allows for this process.


Five Reasons Why GTIN Should Be Your New Favorite Google Shopping Acronym
News | 28th April 2016


Don’t lose any sales – make sure your Google Shopping Ads meet GTIN requirements
News | 22nd April 2016 is the world’s first Exclusive Premium Quality Products & Halalan Toyyiban focused e-Marketplace.


On GS1 standards & keys: As GS1 Malaysia’s Strategic Alliance Partner, they have worked together with GS1 Malaysia on several events, most notably during MATRADE events, as well as a roadshow with Maybank.