Protect Your Brand – Reactivate Your GS1 Membership Today
Your brand identity is one of your most valuable assets. If your GS1 Membership Account or Barcode License has become inactive or dormant, it could open the door to unauthorised use of your GS1 Company Prefix or barcode numbers. This could lead to serious consequences including product duplication, regulatory risks, or loss of trust in the marketplace.
To support our members and uphold the integrity of the GS1 system, GS1 Malaysia has launched the Membership Reactivation Initiative — a dedicated programme designed to help former members seamlessly return to the GS1 ecosystem and regain control of their identification assets.
Why Reactivation Matters
Inactive or unrenewed licenses may still be circulating in the market, unknowingly used by third parties or competitors. Without active ownership, you may face:
- Barcode Misuse – Other parties may reuse or copy your previously assigned GS1 barcode numbers
- Loss of Brand Ownership – Your products may be misrepresented in stores, online platforms, or during export
- Traceability Gaps – Inability to meet regulatory, trade, or supply chain requirements
- Increased Risk of Legal Disputes – Conflicts over brand rights or barcode identity ownership
What This Initiative Offers
Through the Membership Reactivation Initiative, GS1 Malaysia will help you:
- Verify and reactivate your existing GS1 account
- Reclaim your previously assigned GS1 Company Prefix
- Update your company information and documentation as needed
- Resume use of GS1 barcodes on your products with full compliance
- Gain access to GS1 Malaysia’s member support, tools, and events
Who Should Join This Initiative?
This initiative is open to:
- Brand Owners and SMEs with lapsed GS1 accounts
- Contract Manufacturers using legacy barcodes
- OEMs and suppliers looking to re-enter regulated supply chains
- Companies who unknowingly missed renewal deadlines
Let’s Work Together to Safeguard Your Business
GS1 identifiers are trusted globally — they ensure that your products are uniquely recognised in local and international markets. Don’t let inactivity compromise your brand’s visibility or market access.
Contact us now to conduct a membership account review. We’re here to guide you every step of the way — from reactivation to future readiness.
Email: membership@gs1my.org
Phone / WhatsApp: +6011-16168228 / +6014-3933228