Take a look in the cupboard, refrigerator, kitchen, washroom, in fact every room in the home and you'll notice that all items: soup cans, milk cartons, shampoo bottles, CDs, magazines, mail, furniture, almost everything you buy, comes with a bar code symbol printed on it.

The bar code's existence has improved the lives of the producer, supplier, distributor and most importantly, the consumer. How? It facilitates the management of th supply chain, or should we say the Demand Chain. In other words, it helps companies control their inventory and respond better to customer's needs.

When companies streamline their supply chain, it is crucial for them to uniquely identify processes in a standard manner. GS1 offer a system to retailers to reduce costs, improve efficiency and ultimately, boost customer service.