The Threat of Unauthorised Numbers to Product Identity Governance

 

GS1 does not authorise, employ or collaborate with any third party company, reseller or distributor to sell, assign or distribute GS1 barcode numbers or memberships on our behalf.

Did you know? 

 

Unathorised resellers such as Barcodes Malaysia, Barcode Savers Malaysia and "OEM Group Hani +6011-****8380" do not represent GS1, and their issued numbers do not uniquely identify and protect your brand and products?

 

These unauthorised resellers also do not provide any after-sales service or support, do not provide validation or verification and do not assist in any disputes related to the identity integrity of your product. 

 

Companies can only acquire barcodes from official GS1 member organizations (MOs) such as GS1 Malaysia. Every country has only one GS1 member organization, such as GS1 Australia, GS1 China, GS1 UK and GS1 US, serving more than 160 countries around the world. As a standards-based product identity governance organization, GS1’s mandate is linked to our international directive for data visibility and governance as well as country-specific regulations. Our members’ GS1 Membership License is the best proof of their legitimacy.

GS1 Malaysia is an official strategic partner of Ministry of Domestic Trade and Cost of Living (KPDN) and we are working closely with them and other government agencies and local associations such as MoH, NPRA, MDA & MITI to ensure that the GS1 Standards & Keys are indicative of good business practices and product identity governance.

The importance of an active GS1 membership license should not be underestimated. Having an active GS1 membership license means your details are recorded inside the:

  • Member Product Databank, a trusted product information repository governed and managed by GS1 Malaysia
  • GS1 Registry Platform, a GS1 repository and validation platform that is a part of the Verified by GS1 (VbG) Initiative that is referenced by marketplaces, e-marketplaces, regulatory agencies and consumers.

You will lose access to GS1's services and platforms should your membership become inactive.

Here is an example of unauthorised resellers that will compromise your brand’s integrity and visibility.
Say “No!” to Unauthorised Numbers and Resellers!